While a growing number of businesses today are starting to use social media in marketing their business, there is always a risk of putting execution before strategy. This is a real danger with social media because too many businesses realize too late that once you begin a social media initiative (such as a Facebook Fan Page, Twitter account or YouTube channel), you’ve got to refresh it with new content on a regular basis as well as monitor it for comments and spam. Otherwise, you would have been better off not doing anything.
I had the pleasure of being interviewed by Mary T. Morgan during the recent P&G Alumni Reunion held in Toronto, Canada. Mary and I worked in Brand Management together at P&G. She's a versatile marketing veteran with a stellar track record of contributions on hundreds of brands and products in dozens of categories worldwide. She's president of The Morgan Network and has created a series of short interviews with various marketers on various topics.
I attended an interesting presentation this past weekend hosted by William Quigley, managing director for Clearstone Venture Partners which is based in southern California. The title of his talk was “Return of the VC” (I’m not sure if he’s a Star Wars fan with a title like that!).
I'm a huge fan of these 5 huge trends and if you set social media strategy you need to know what's emerging in the place where smartphones, location, commerce and social media meet. It's not only exciting, it's powerful and measurable.
ReadWriteWeb author Alex Iskold published a nice article in 2007 that outlines the basic concepts underlying the social graph and its use in business. You’ll find the post here: